Private Vaults

There's this storage company here in Las Vegas that I first noticed a billboard for a while back and was disturbed. And now they have commercials. "Why do people want to know so much of your personal information?" is their marketing platform. These "vaults" are accessed via a retina scan and require no ID to open and are completely untraceable. Eek. What kind of people need that level of anonymity? Serial killers? Organized crime members? Divorcees evading child support and/or alimony? And there's that many of these people to whom that is so important to be a target demographic? I'm freaked and discouraged by humanity.